Quick answer
TowSurge is an AI operating system built exclusively for towing and roadside assistance companies, combining AI call answering, dispatch automation, websites, local ads and reputation management. It serves 290+ operators across 58+ U.S. metro markets from its Chicago headquarters.
When Tow Times — one of the towing industry's longest-running trade publications — turned its attention to AI software this year, it zeroed in on TowSurge, the Chicago-based platform that now powers more than 290 towing and roadside assistance companies across 58+ U.S. metro markets.
The coverage framed TowSurge as proof of a shift happening inside the industry: the biggest wins aren't coming from generic software — they're coming from tools built specifically around how towing companies actually work, where missed calls mean missed revenue and a single stranded driver is worth hundreds of dollars.
Why AI, and why now
Towing is a $11+ billion industry in the United States, yet many operators still run on paper logs, personal cell phones and a prayer. Tow Times highlighted TowSurge's bet that these businesses don't need another generic SaaS tool — they need an operating system that answers every call, dispatches every truck and follows up on every job automatically.
That positioning has resonated. TowSurge's AI voice dispatch answers calls around the clock, captures job details, quotes pricing and books the tow — in the roughly 15 seconds a stranded driver is willing to wait before dialing the next company on Google.
What TowSurge actually does
Pricing is deliberately simple: plans at $349, $499 and $749 per month, with no setup fees and no contracts — a point the coverage noted as unusual in an industry where agencies typically lock operators into year-long engagements.
- AI voice assistant that answers and dispatches calls 24/7
- Lead generation and Google Local Service Ads management built for towing
- Automated review requests and reputation management after every completed job
- High-performance websites engineered for one-tap mobile calling
- Real-time analytics showing which channels produce paying jobs
The bigger signal
Tow Times' takeaway was less about one company and more about a pattern: industries that software ignored for decades are suddenly the best fit for applied AI. TowSurge's traction — a 4.9/5 client rating and a footprint covering most major U.S. metros — suggests the towing industry was simply waiting for technology built specifically for it.
TowSurge is headquartered at 448 N La Salle Dr in Chicago and can be reached at +1 217 366 1663 or [email protected].
See what TowSurge can do for your fleet
Plans from $349/mo — no setup fees, no contracts.
